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The reason for this hesitance is a perceived inability to measure the effectiveness of such marketing activities.On the other hand, B2C companies were the “early adopters” of social media marketing – this dichotomy perfectly demonstrates the strong differences between B2B and B2C marketing.Make sure there are share buttons on your blog, so that readers can easily share your content across social channels with a single click. Now the messaging within a social post itself is a type of content marketing.
First and foremost, white papers are a tool for lead generation.
Given how in-depth a white paper can be, and how much information it provides to the reader, people are more willing to give their personal details to access it.
One example of this is the materials sent to prospects to help them get a better idea of your product or service.
One pagers generally give an easily digestible overview of the benefits and features of what your company offers.
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Generally speaking, these companies were almost exclusively B2C.
Even to this day B2B companies are still skeptical of the benefits of social media for their business.
The content of a webinar can be used for multiple blog posts, podcasts, and even case studies.
The line between sales and marketing is not as clear as it used to be.