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Beyond that, it's logical to have all the material relating to markets (the Industry Overview, the Marketing Analysis, the Competitive Analysis and the Marketing Plan) together.
Enter them as cash only when you expect to get paid based on prior experience.
Also prepare a projected income (profit and loss) statement and a balance sheet projection.
A description of your funding requirements, your detailed financial statements, and a financial statement analysis.
This part of the business plan is where you will present the three main financial documents of any business, the balance sheet, the income statement and the cash flow statement.
This article explains how to outline a business plan, listing the sections in the order in which they will appear in your completed plan with a brief explanation of each section to help you get organized and guide you through the process.
In each case, following the section title link will take you to an article that details how to write that particular section of the plan, while in some cases, there are also linked examples that you can use as models to write that section.Your purpose here is to show the reader of your business plan that you have a thorough knowledge of the people you are planning to sell your goods and/or services to - so thorough that you can make educated predictions about how much of your goods and/or services they might buy.An investigation of your direct and indirect competitors, with an assessment of their competitive advantage and an analysis of how you will overcome any entry barriers to your chosen market.Instead of looking at what’s already happened, you make projections for the coming months, forecasting income and outlays.Your projections will act as an early warning system, helping you to plan for cash flow dips, identify financing needs and pinpoint the best timing for projects.It can be useful to include various scenarios—most likely, optimistic and pessimistic—for your projections to help you to anticipate the impacts of each one.It may be a good idea to seek advice from your accountant when developing your financial projections.Be sure to go over the plan together, as it is you, and not your accountant, who will be seeking financing and who will be explaining the plan to your banker and investor.What would you do if your finances suddenly deteriorated?In this section of the business plan, you need to distinguish your business from the competition, persuading the reader(s) of your plan that your business will be able to compete successfully.A detailed explanation of your sales strategy, pricing plan, proposed advertising and promotion activities, and product or service's benefits.