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Copies of our brochure and advertisements are attached as appendices.
This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.
By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital.
We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.
AMT is a 10-year-old computer reseller with sales of $7 million per year, declining margins, and market pressure.
We have one location—a 7,000 square-foot brick & mortar facility located in a suburban shopping center conveniently close to the downtown area. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes.
Along with sales, it includes a training area, service department, offices, and showroom area. AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.
Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept.
We must also sell the service and charge for it separately.
Neither owns more than 15%, but both are active participants in management decisions.
AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide.