Eg:-the researcher might decide to go and live with the tribal in Andaman island and study the culture and the educational practices. Case study:-is a form of qualitative research that is focused on providing a detailed account of one or more cases.
Eg:-the researcher might decide to go and live with the tribal in Andaman island and study the culture and the educational practices. Case study:-is a form of qualitative research that is focused on providing a detailed account of one or more cases.Tags: Life On The Mississippi Book ReportEssay Writing On NewspaperEngineering Personal Statement AdviceInternet HomeworkFully Funded Mfa Creative Writing ProgramsEssay Informal Letter Give AdviceDescriptive Essay A Memorable Event In My Life
This research is based on numeric figures or numbers.
Quantitative research aim to measure the quantity or amount and compares it with past records and tries to project for future period.
The process of measurement is central to quantitative research because it provides fundamental connection between empirical observation and mathematical expression of quantitative relationships.
Statistics is the most widely used branch of mathematics in quantitative research.
In social sciences, “quantitative research refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships”.
The objective of quantitative research is to develop and employ mathematical models, theories or hypothesis pertaining to phenomena.Small number of people are interviewed in depth and or a relatively small number of focus groups are conducted.Qualitative research can be further classified in the following type. Phenomenology:-a form of research in which the researcher attempts to understand how one or more individuals experience a phenomenon.Qualitative research is much more subjective and uses very different methods of collecting information,mainly individual, in-depth interviews and focus groups.The nature of this type of research is exploratory and open ended.Moreover, objectivity is the primary guard so that the research may be replicated by others, if necessary.Quantitative can also be called Analytical Research.Eg:-we might interview 20 victims of bhopal tragedy. Ethnography:- this type of research focuses on describing the culture of a group of people.A culture is the shared attributes, values, norms, practices, language, and material things of a group of people.• Here, one clarification is needed when we use the term ‘Problem’, it is not a problem in true sense. • Poor calibre / lack of motivation in sales people/marketing team. • Depressed economic conditions • In the same case, suppose the prime cause of problem is poor advertising campaign & secondary cause is higher pricing.It is usually a decision making dilemma or it is a need to tackle a particular business situation. For e.g.:-Revenue of Mobile company has decreased by 25% in the last year. • To tackle the problem of poor advertising, we have to answer questions like, what can be the new advertising campaign, who can be the brand ambassador, which media, which channel, at what time & during which programme advertisements will be broadcast.