All other managerial activities are planned around these objectives.
Different departments or units in the organization may have their own objectives.
Examples can be helpful to understand how strategies and tactics relate.
We use strategy and tactics in very simple ways every day without realizing it.
Essentially, strategic marketing is the concept while tactical marketing is the action.
Let’s take a closer look at what each type of marketing involves.Only by knowing your target demographic can you choose the right advertising media and determine which marketing channel is most effective.Tactical marketing often involves generating leads, building websites, placing ads, and following up.For example, if you’re planning a trip from Beirut, Lebanon to Tunis, Tunisia, you need a strategy to get there. If you decide to travel by airplane, the tactics of purchasing that plane ticket can be to: In this situation, as in most cases, you’ll probably use a few different tactics as part of your strategy to find a job.Strategy involves answering many questions, such as: How do you plan to travel (airplane, boat, etc.)? And in the process, you might decide that some tactics don’t work well so you’ll abandon them and try new tactics.With a strategy in place, the actions or tactics needed to reach your goal can be set into motion.Creating tactics to support your marketing strategies involve detailed profiles of your customers.Strategic marketing and tactical marketing are interdependent and employed in combination.Your marketing plan starts with a strategy and followed by detailed tactics. Most companies start with tactical marketing by choosing activities such as email, pay-per-click, SEO, social media, trade shows, etc. Starting with tactical marketing without first addressing strategic marketing is like building a house without a blueprint.Objectives can be defined as the desired future position that the management would like to reach (end results).They are usually set by the top management of the organization and focus on broad, general issues. They serve as a guide for overall business planning.