This is a brief that precedes a business plan when seeking new partners, business loans or a an early round of funding for a startup venture.
It sums up the business plan and opportunity in a tight document.
Elements to Include in Your Executive Summary As this is either a follow on from your pitch deck and/or a compact version of your full plan, it will contain most of the same categories and data.
In this Forbes report I detail exactly In this other Forbes article you’ll find a deeper breakdown of what to include in your complete business plan, along with tips from Brian Chesky (Airbnb) and David Mc Clure (500 Startups).
Yet, every entrepreneur and small business should have one.
This is effectively a summary or mini business plan.
, it is vital for entrepreneurs to understand how this differs from other documents, like pitch decks and full business plans.
It is a crucial tool that can make all the difference in funding a venture and empowering its potential.
Since a business plan should above all help you start and grow your business, your Executive Summary should first and foremost help do the following.
Think of it as a written "elevator pitch" (with more detail, of course).