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If the founders haven't invested their own capital into the business, or plan on keeping their “day jobs” while running the business, they might lack faith in the project.Ensure that the financial projections are both promising and realistic.
Look for detailed breakdowns and analyses of each of it competitors, and of how the company is different and better than the competition in a particular niche.
This section should include the regulatory environment and mention any costs or necessary delays associated with regulations.
Determine whether the market need is adequate, the company's offerings are compelling, the management team experienced and committed, and the financial statements realistic.
Does this company as a whole have a chance of success?
The company should have experienced advisers, either formally or informally.
It is paramount that the principals involved in the business convey their passion and drive toward success with this project.The most common reasons to perform a business plan analysis are to determine whether the business is a good investment or lending risk, or even whether to pursue the business.Investors need to know how much risk the business represents, financially and operationally.For example, a small company seeking an investment of ,000 should see a potential market of million.The larger the potential market and the faster it is growing, the better.She holds a Master of Business Adminstration from Thunderbird School of Global Management.Analyzing a business plan correctly can make an entrepreneur, or save an investor, millions of dollars.Look for experience, integrity and passion in the executive team.Bios and brief highlights of each executive's strengths and expertise should accompany standard business information such as headquarters and corporate structure.Entrepreneurs that project capturing 20 percent market share in the first two years probably have unrealistic expectations.Investigate the returns provided by the investment.