I’m no good at networking.” But there isn’t just one marketing strategy in the universe, there are many.
I’m no good at networking.” But there isn’t just one marketing strategy in the universe, there are many.Tags: Homework Is HelpfulReturn To Work Coordinator CourseCollege Essay Help WritingEssays Titles ItalicizedGlobal Warming Greenhouse Effect EssayMy Future Plans After High School EssayCreative Writing OpportunitiesChronicle Of A Death Foretold EssayDissertation Bootcamp Ucla
I don’t usually plug products, but if you’re interested in copywriting work, this may be worth a look. I can give you one tip I’ve gleaned from Pete’s newsletters–I gather he advocates including a bumpy novelty item in the envelope. That’s right–just pick up the phone, call a company you’d like to do copywriting for, and ask for the communications or marketing manager.
Makes it irrestistible to receipient…apparently they feel compelled to open it to learn what’s making the bump. Or call the editor of a publication you’d like to write for. Be ready to pitch your ideas for stories to editors, or your copywriting services to companies.
Networking is about learning others’ needs and helping each other succeed, not shoving yourself down other people’s throats. Personally, I have been to two in-person networking events and got great connections that led to wonderful paying clients both times.
Experiment with places to network–I’ve had good success with Media Bistro events here in Seattle, but your city may be different.
If you haven’t written white papers, you should learn about them because they’re the hottest sales tool in copywriting right now, and they pay very well. But holding a class in a topic such as “How copywriting can help your business” can put you in touch with many good prospects in one fell swoop. Create a helpful article article with advice or tips on how to communicate your business’s value or some other related topic, which ultimately leads to a conclusion that hiring a professional writer will help your business. Many local papers have business columns that publish these news tidbits, along with your photo in some cases. Make them a barter deal–you do their site over in exchange for free stuff, including a free plug on their home page that you wrote the content.
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Some like charging a little for the class as you screen out looky-loos and get more qualified, highly interested leads who are more likely to become clients. Put it on your Web site as a free download in exchange for which you capture their email address. If not your local paper, try your Chamber newsletter (you belong, right? Tune in later this week for the final 10 marketing tips in 21 Ways to Market Your Writing Services: The Social Media Edition.
Overcome any shyness you have about plugging yourself by spending most of your time asking others why they came, what they do, and if appropriate what they’re looking for in a writer.
If that description doesn’t fit you, try to recommend them someone.
To find really good-paying work, you will have to prospect.
This often produces a reaction along the lines of, “I’m shy!