FILE PHOTO: A model presents a creation by French designer Lea Peckre as part of her Spring/Summer 2015 women's ready-to-wear collection during Paris Fashion Week September 23, 2014.REUTERS/Gonzalo Fuentes/File Photo France banned ultra-thin models under a 2015 law though it only stipulated models needed a doctor’s note attesting to their health based on age, weight and body shape.
This move comes a few months after a new French law banning the use of unhealthily skinny models came into effect.
In order to work, models must provide a doctor’s certificate confirming their overall health.
But an outright ban on a particular size seems like just another way to tell one set of women that their bodies are somehow wrong.
The onus, after all, is on models to verify their health, not on designers to think more creatively and expansively on how to design clothes that flatter all kinds of women.
Kering and LVMH’s ban on size zero is being presented as a victory for body diversity in fashion.
And the industry has much to answer for in how it promotes narrow — and sometimes dangerous — definitions of what’s attractive and desirable.
One featured a reclining woman in a fur coat and fishnet tights with her legs spread wide and the other shows a model in a leotard and roller skate stilettos bending over a stool.
Britain’s Advertising Standards Authority also banned an Yves Saint Laurent ad in 2015 that featured a very thin model whose ribcage was showing.
Proposals to include a minimum body mass index were dropped after industry pressure.
Kering and LVMH said their charter will now go further than the French legislation.