Keep your shoe line’s expenses low during its early stages to avoid direct manufacturing costs.
Consider direct manufacturing options only after the line shows substantial profits that can support the additional equipment and labor costs on a long-term basis. Include a personal financial statement for each of the line’s business owners, as well as a balance sheet, income statement and cash flow analysis for the business.
Writing professionally since 2004, Charmayne Smith focuses on corporate materials such as training manuals, business plans, grant applications and technical manuals.
Smith's articles have appeared in the "Houston Chronicle" and on various websites, drawing on her extensive experience in corporate management and property/casualty insurance.
If you are requesting a loan, include the amount your business is requesting and show the anticipated repayment schedule.
Limit the executive summary to two pages and include signatures for each owner at the end of the summary.Provide reasonable estimates and forecast information for figures that have yet to develop, such as expected sales and growth.Include all supporting documents, such as marketing research, manufacturer contracts and licensing information within the business plan’s appendix.Categorize the shoe market and highlight its growth trends and customer groups, such as male, female, casual wear, athletic wear.Identify your shoe line’s target market within those customer groups.Introduce your shoe line with a general business description.Include the shoe line’s legal business structure, such as partnership or corporation, and list each of the owner’s names and contact information.Describe each of your managers' functions, their departments and the roles of their supporting staff. Include their location, contract details and prices, as well as the minimum number of pairs that must be ordered in order to process the invoice, the available size ranges, fabric availability and shipping costs. Address its primary headquarters, sales operations and inventories.Define each position’s costs, including salaries, benefits and training costs. Provide details on the operation’s expenses and requirements, including licenses, zoning requirements, taxes, utilities, and building costs.Give a brief description of your shoe line’s products and services, but limit the information for the body of the plan.Complete a market analysis of the overall shoe industry.